Samsung Tops Android Tablet Market in Q2 2025 with 7.2 Million Shipments

Samsung has once again proven its dominance in the Android tablet market, emerging as the top Android tablet brand in the second quarter of 2025. According to the latest report by the International Data Corporation (IDC), the South Korean tech giant shipped 7.2 million Galaxy Tab units during Q2 2025, securing a substantial market share and maintaining its strong position in the global rankings.

Short Summary Table

Samsung’s Performance in Q2 2025

IDC’s analysis reveals that Samsung achieved an 18.7% market share in the global tablet market during Q2 2025. While this figure is slightly lower than its 20.3% market share in Q1 2025, the brand still shipped more units than the previous quarter. In Q1 2025, Samsung shipped 6.9 million units, whereas in Q2 2025, it shipped 7.2 million units, marking a growth of 0.3 million units quarter-over-quarter.

The drop in market share despite higher shipments is attributed to the overall growth of the tablet market, which expanded by 13.1% year-over-year. This means that other brands also increased their shipments, spreading market gains across multiple players.

Year-on-Year Growth and Market Strategies

According to IDC, Samsung grew by 4.2% year-over-year in Q2 2025. This growth is partly due to the company’s strategic expansion into key markets.

• Latin America: Samsung executed projects that boosted shipment volumes significantly.

• Middle East and Europe: The company pushed aggressive shipments to strengthen its presence and compete more effectively with other top vendors.

By focusing on regions with growing demand, Samsung has been able to sustain its competitive edge despite strong competition from brands like Apple, Lenovo, and Huawei.

Market Context

The tablet market’s 13.1% year-over-year growth in Q2 2025 shows that consumer demand for tablets remains strong. The rise can be attributed to multiple factors:

• Increased remote work and online education needs

• Growing popularity of large-screen devices for multimedia and productivity

• Continuous improvements in hardware and software by manufacturers

Samsung’s ability to adapt to these trends, along with its consistent product innovation, has helped it retain its position as a market leader in the Android tablet space.

Upcoming Launch: Galaxy Tab S11 Series

Samsung is gearing up for the launch of its Galaxy Tab S11 series next month, which is expected to further boost its market performance. The upcoming lineup will include two flagship models:

1. Galaxy Tab S11

2. Galaxy Tab S11 Ultra

Expected Features:

• Upgraded Display: Higher brightness, improved color accuracy, and potentially faster refresh rates.

• Faster Processor: Likely powered by the latest Snapdragon or Exynos chipsets for improved performance.

• Increased Memory: Higher RAM options for multitasking and professional workloads.

• Larger Battery: Enhanced battery life to support power users.

These tablets will serve as the successors to last year’s Galaxy Tab S10 and Galaxy Tab S10 Ultra, offering significant improvements in display technology, processing power, and overall user experience.

Samsung’s Long-Term Tablet Strategy

Samsung’s sustained success in the tablet market comes from its diversified portfolio, catering to different consumer segments:

• Budget-Friendly Galaxy Tab A Series: Targeted at students, casual users, and first-time buyers.

• Mid-Range Galaxy Tab S Lite Models: Balancing performance and price for everyday productivity.

• Premium Galaxy Tab S Series: Designed for professionals, creatives, and power users seeking high-end features.

The company also integrates its tablets with the Galaxy ecosystem, offering seamless connectivity with Galaxy smartphones, Galaxy Watch, and other devices, enhancing user loyalty and brand engagement.

Frequently Asked Questions (FAQs)

Q1: How many tablets did Samsung ship in Q2 2025?

A. Samsung shipped 7.2 million tablets in Q2 2025, according to IDC.

Q2: What was Samsung’s market share in Q2 2025?

A. Samsung held an 18.7% market share in the global tablet market during Q2 2025.

Q3: Why did Samsung’s market share drop compared to Q1 2025?

A. Despite shipping more units, Samsung’s market share dropped from 20.3% in Q1 2025 because the overall market expanded by 13.1%, with other brands also increasing their shipments.

Q4: When will the Galaxy Tab S11 series be launched?

A. Samsung is expected to launch the Galaxy Tab S11 series next month.

Q5: What new features are expected in the Galaxy Tab S11 series?

A. The series is expected to feature a new display, faster processor, higher RAM options, and larger battery capacity.

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