Maruti Victoris: All You Need to Know About the Upcoming SUV Launching on September 3, 2025

Maruti Suzuki, India’s largest carmaker, is gearing up for one of its biggest product launches in recent years. The company will unveil a brand-new midsize SUV on September 3, 2025. Expected to be called Maruti Victoris, the SUV will be positioned between the popular Brezza and the Grand Vitara. With this model, Maruti aims to capture a larger share of the rapidly growing midsize SUV market dominated by the Hyundai Creta and Kia Seltos.

Unlike the Grand Vitara, which is retailed through the Nexa chain, the new SUV will be sold via the Arena dealership network signaling its mass-market focus and broader accessibility.

Market Positioning and Strategy

For years, Maruti Suzuki has been strong in compact hatchbacks and entry-level SUVs. However, demand in the midsize SUV space has surged, and competitors have taken a lead. The Victoris is designed to address this gap.

• It will slot between the Brezza and the Grand Vitara in terms of pricing and features.

• The SUV is aimed at buyers looking for a more premium option than the Brezza but at a price point lower than the Grand Vitara.

• Production will be based at Maruti’s Kharkhoda plant in Haryana, with a ramp-up target of nearly 10,000 units per month in the first phase.

This strategy highlights Maruti’s ambition to push its market share closer to 50% in the Indian passenger car industry.

Vertical Summary Table

Name and Identity

Initially speculated to be called Escudo, the SUV will instead launch under the Victoris nameplate, according to multiple reports. The shift in branding is meant to give the model its own identity, while still carrying styling influences from the Grand Vitara and Fronx.

The naming strategy also reflects Maruti’s approach of creating dual products for different networks just as the Ertiga and XL6 share the same platform but are sold through different outlets.

Powertrain Options

Maruti Suzuki will offer multiple engine and fuel options with the Victoris, catering to both efficiency-focused and performance-oriented buyers:

1. Petrol Mild Hybrid

• 1.5-litre naturally aspirated petrol engine

• Power output: around 103 PS, torque 139 Nm

• Transmission: 5-speed manual or 6-speed automatic

2. Petrol Strong Hybrid

• 1.5-litre petrol with hybrid assistance

• Combined power output: around 116 PS

• Transmission: e-CVT automatic

• Expected to deliver excellent fuel economy for long-distance users

3. Factory-Fitted CNG (First in Segment)

• Based on the 1.5-litre petrol unit

• Equipped with underbody CNG tanks integrated into the platform

• Unlike conventional CNG systems, this design does not eat up boot space, offering far better practicality

• This makes it the first Maruti SUV with such a CNG setup and the most advanced in its segment

Features and Technology

The Victoris will not only focus on affordability but will also offer a premium feature set:

• ADAS Level-2 (Advanced Driver Assistance Systems) in higher trims

• AWD (All-Wheel Drive) option, rare in the midsize SUV space

• Dolby Atmos surround sound system in select variants

• Large touchscreen infotainment system with connected car tech

• 360-degree camera and heads-up display

• Electric sunroof

• Powered tailgate for easier access

• Dual-tone interiors with either fabric or leatherette upholstery

This mix of features positions the Victoris as more feature-rich compared to the Grand Vitara, despite being offered at a slightly lower price.

Expected Pricing

While official prices will only be revealed at launch, the Victoris is expected to carry an aggressive price tag to disrupt the midsize SUV market:

• Estimated price range: ₹11 lakh to ₹20 lakh (on-road, Mumbai)

• Positioned strategically to attract both Brezza upgraders and Grand Vitara aspirants

• Aimed at competing directly with Hyundai Creta, Kia Seltos, Honda Elevate, VW Taigun, and Skoda Kushaq

Why the Underbody CNG Tank is a Gamechanger

CNG models have always faced one common issue: reduced boot space. With the Victoris, Maruti has engineered a solution. By integrating the CNG tanks into the underbody frame between the two axles, the SUV’s cargo capacity remains intact.

This is a first-in-segment innovation and is expected to become a selling point among urban buyers who want efficiency without compromising practicality.

FAQs

Q1: What is the official name of the upcoming Maruti SUV?

A. The SUV is widely expected to be called Victoris, though Maruti has not officially confirmed it yet.

Q2: When will Maruti Victoris launch in India?

A. The launch is scheduled for 3rd September 2025.

Q3: Will the Victoris get a CNG option?

A. Yes, and it will be the first Maruti SUV with an underbody CNG tank, freeing up the boot space.

Q4: Will the SUV come with AWD?

A. Yes, an All-Wheel Drive option is expected in select higher variants.

Q5: How will it be priced compared to rivals?

A. It will be priced between the Brezza and Grand Vitara, roughly ₹11 lakh to ₹20 lakh (on-road), making it competitive with Hyundai Creta and Kia Seltos.

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