The Huawei Mate 70 series, launched in late 2024, is proving to be one of Huawei’s strongest flagship lineups to date. With four models Mate 70, Mate 70 Pro, Mate 70 Pro+, and Mate 70 RS Ultimate Design the series has sold nearly 7 million units by the 33rd week of 2025.
Among these, the standard Mate 70 has emerged as the clear consumer favorite, contributing nearly half of the series’ sales. The lineup is now on pace to hit Huawei’s ambitious 10 million shipment goal before the end of the year.
Sales Distribution by Model
Mate 70 – The Consumer Favorite
The base Mate 70 has quickly gained recognition as the series’ star performer. Accounting for 43% of total sales, it stands out due to its:
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Minimalist yet refined design
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Long-lasting battery performance
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Efficient Kirin 9010 chipset
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Enhanced software experience through HarmonyOS Next
This balance of style, performance, and affordability makes it the go-to choice for most consumers.
Mate 70 Pro+ – Premium Appeal
The Mate 70 Pro+ ranks second with 21% of sales. Its distinct gold and silver dual-tone design, combined with the powerful Kirin 9020 processor, has captured the attention of customers seeking flagship performance with a touch of luxury.
Mate 70 Pro and Pro Premium Edition
The Mate 70 Pro models collectively contribute 17% of total shipments. While not as dominant as the base variant, these models continue to attract buyers with high-end features, premium camera systems, and advanced display technologies.
The Pro Premium Edition also holds a 12% share, offering nearly flagship-level performance at a more accessible price than the main Pro variant.
Mate 70 RS Ultimate Design
The luxury-focused Mate 70 RS Ultimate Design rounds out the lineup with 7% of sales. Although its market share is smaller, it appeals to enthusiasts looking for exclusive design and top-tier specifications.
Current Sales Milestones
Huawei’s official sales data and market insights reveal that:
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By July 2025, shipments had crossed 6.3 million units.
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As of week 33, 2025, the figure is approaching 7 million units.
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The company expects the lineup to reach 10 million shipments by the end of the year.
This trajectory makes the Mate 70 series one of Huawei’s most successful flagship launches in recent years, even amid stiff competition from domestic and global rivals.
Summary Table
Key Aspect |
Details |
|---|---|
Launch Date |
November 2024 |
Lineup |
Mate 70, Mate 70 Pro, Mate 70 Pro+, Mate 70 RS Ultimate Design |
Sales (Week 33, 2025) |
Nearly 7 million units |
Shipment Target |
10 million units by end of 2025 |
Best-selling Model |
Mate 70 Standard (43% share) |
Second-best Model |
Mate 70 Pro+ (21% share) |
Other Models |
Mate 70 Pro (17%), Pro Premium (12%), RS Ultimate Design (7%) |
Software |
HarmonyOS Next |
Official Website |
Why Consumers Prefer the Mate 70 Standard
The popularity of the standard Mate 70 is rooted in a few critical factors:
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Design Simplicity: Unlike some higher-tier variants, the Mate 70 keeps the design clean and modern, appealing to a broad audience.
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Efficient Performance: Powered by Huawei’s Kirin 9010, the device delivers smooth multitasking and daily performance without overcomplication.
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Battery & Efficiency: Its optimized battery life has become one of the most talked-about strengths among buyers.
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HarmonyOS Next: Offering a seamless ecosystem experience, the software enhances productivity and user interaction across Huawei’s devices.
Market Outlook
Huawei is steadily ramping up production to meet demand, increasing capacity by nearly 30% for certain models. Analysts forecast that the series will comfortably reach its 10 million shipment milestone, even though surpassing the 14 million-unit record of the Mate 60 series may prove challenging.
Still, the Mate 70 has solidified Huawei’s foothold in the premium smartphone market and further strengthened consumer confidence in its flagship offerings.
Frequently Asked Questions
Q1: Which Huawei Mate 70 model sells the most?
A. The standard Mate 70 leads the series with 43% of total sales.
Q2: How many Mate 70 units have been sold so far?
A. As of August 2025 (week 33), the series has sold nearly 7 million units.
Q3: What is Huawei’s sales target for the Mate 70 lineup?
A. Huawei aims to cross 10 million shipments by the end of 2025.
Q4: Which chipset powers the Mate 70 series?
A.
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Mate 70: Kirin 9010
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Mate 70 Pro/Pro+: Kirin 9020
Q5: Will the Mate 70 series surpass the Mate 60 in total sales?
A. The Mate 60 series sold 14 million units, while the Mate 70 is projected to achieve 8-10 million units, making it unlikely to surpass but still a significant success.
Q6: What operating system does the Mate 70 run on?
A. The entire lineup runs on HarmonyOS Next, Huawei’s in-house software platform.
Conclusion
The Huawei Mate 70 series demonstrates a successful blend of innovation, consumer appeal, and production readiness. With the standard Mate 70 dominating sales and the Pro+ carving a strong niche, Huawei is once again proving its resilience in the high-end smartphone market.
If sales momentum continues, the series is well-positioned to achieve its 10 million target, reinforcing Huawei’s role as a leader in China’s premium smartphone landscape.
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